Saw the dumbest advertisement this afternoon:
Silver Sonic XL
Kind of like a James Bond super hearing device
Why is it dumb?
One of its "virtues" is that it is disguised by looking like one of those hands free phone things. Little do they know that those are pretty well universally despised because they make their wearer appear to be a self-absorbed wanker (or douchebag, if you prefer). I know one of the biggest wankers I've ever met wore one of those phone things and when a coworker was doing a humorous imitation of him, all he had to do was put one of those on to be instantly recognizable.
So, be cool and wear a Super Sonic XL (and overhear compliments about yourself! ;) that people think is a supercool bluetooth handsfree headset. They'll think you're so important!